New research reveals how associations are allocating budget, staff time, and technology investments, and where operational gaps may be holding organizations back.

Association leaders face a familiar challenge: more priorities than budget and more operational demands than staff have time to manage.

But how does your organization compare with its peers?

The 2026 Association Operations Benchmark Report examines how associations, chambers, and nonprofits are managing their day-to-day operations, based on responses from 195 association leaders nationwide.

The findings reveal some surprising disconnects between where organizations generate revenue, where they invest resources, and where staff are still relying heavily on manual processes.

Inside the report, you'll discover:

• Where associations are allocating the most budget and staff time

• Which functions generate the most revenue

• How much organizations are actually spending on technology

• Why 76% still manage at least one core function primarily with spreadsheets

• Why sponsorship may represent one of the industry's biggest operational opportunities

• How association leaders are investing in AI and other new technologies

• What triggers organizations to make new technology investments

• Practical recommendations for deciding where to invest next

The report finds that 69% of respondents identify sponsorship as a top revenue source, yet sponsorship receives minimal budget allocation and is the function most likely to be managed manually. Meanwhile, 57% already pay separately for AI tools.

Complete the form to download the complimentary report and see how your organization's operations compare.