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Research / Report
The 2024 Association Economic Outlook Report
Thursday, April 18, 2024 Marketing General Inc.

The 2024 Association Economic Outlook Report

 We are delighted to announce the release of the much-anticipated 2024 Association Economic Outlook Report. This comprehensive report offers invaluable insights into the expectations and strategies of associations for the year ahead.
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Podcast
Associations Can (and Should) Advertise on TV in 2024!
Tuesday, January 23, 2024 Marketing General Inc.

Associations Can (and Should) Advertise on TV in 2024!

 A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
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Research / Report
The 2023 Membership Marketing Benchmarking Report
Thursday, January 11, 2024 Marketing General Inc.

The 2023 Membership Marketing Benchmarking Report

 MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
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